Packaging technology is increasingly recognized by the market, the short version of the printing products, personality packaging printing has become one of the effective tools for the brand business to attract customers. China entered the stage of rapid development, packaging products to open the international market for Europe and the United States. And to successfully enter the international market, on the one hand and China's packaging machinery technology level, on the other hand also with the United States packaging products market morphology related. In some of the lower technical products, the current China's production of a lot of packaging products, has been able to meet the requirements of the U.S. market, and most likely to get a breakthrough in the short term. But in the fully automatic packaging machine, labeling machine, sealing machine and mechanical hand equipment, machinery made in China cannot with Germany and Italy, product competition.

Domestic online shopping gave birth to the rapid development of the logistics, micro corrugated packaging because of its lightweight, cheap, good printability characteristics, is widely used in business, production of corrugated machine also appeared in the shortage phenomenon. In addition to the logistics industry, due to the unique characteristics of the micro corrugated products, it is still favored by the food industry. For the packaging and printing enterprises, we should pay attention to the research and marketing of independent products, product innovation also includes service mode innovation. Packaging and printing products will by now dominated by printing, the development of a product packaging design as the leading, packaging printing enterprises gradually by undertake printing and packing to provides full package solution scheme in the direction of the development. The copyright of product design becomes the hot spot for the printing enterprise, that who owns the product packaging design copyright, who decides the right of printing the product. It is clear that there are several trends in the development of the printing and packaging industry is very long-term. In the digital era of the concept of sustainable development, environmental protection, green, low carbon, science and technology, digital can be described as singing the several years, I believe will definitely and sing along. Conform to the trend of the times, the Department held "press and Publication Administration and the Ministry of environmental protection signed agreement of green printing" ceremony, and actively carry out primary and secondary school textbooks green printing, and in 2011 fired the first shot of the printing and packaging industry, digital printing industry is self-evident, traditional printing and digital printing also in competition in the market, but digital printing is an irreversible direction for the development of, and traditional printing also has its own arena, cannot be replaced. In addition, the standardization of the printing and packaging industry is also the long-term development of China's printing industry's goal, and the weight of the independent innovation has a ratio.

The rise of e-commerce to force printing and packaging industry, the new model is to buy more make the printing and packaging industry force. Indian machine network marketing began to test the water buy a new model, worth looking forward to. If paper packaging for plastic packaging, the more green, then the development trend of edible materials is more comprehensive let the printing industry to achieve green growth. Edible ink, edible labels, edible packaging is sufficient to explain the printing and packaging industry gradually rise a edible trend of development.